Supavest V8 Experience
We developed a high-octane visual identity for the V8 Fastrack Experience. The project focused on capturing the speed and power of Australian motorsport through bold typography, a dynamic colour palette, and high-impact digital assets.
Client
Supvest
Service Provided
Branding
The Goal:
The goal was to create a brand identity that felt as fast as the experience itself. We aimed to position V8 Fastrack as the premier racing experience in Australia, using a "racing-first" aesthetic that appeals to enthusiasts and corporate groups looking for an adrenaline-fuelled event.
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The Challenge:
The challenge was to maintain brand legibility across high-speed environments, from car liveries to trackside banners. We had to design a versatile logo and graphic system that looked just as powerful on a tiny mobile screen as it did wrapped around a 600-horsepower V8 race car.
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The Result
The result was an aggressive, modern identity that perfectly captures the roar of the track. By combining sharp angles with high-contrast visuals, the new branding increased visual recognition and helped streamline the user journey from viewing an ad to booking a hot lap.
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