Cafe by Ikea
We worked with Ikea for a pop up event, leaning into sustainability, freshness, and the "Urban Jungle" aesthetic. This created a narrative of IKEA bringing nature into the city through a cafe experience.
Client
Ikea
Service Provided
Branding, Social Media Assets
The Goal:
The goal was to launch "Café by IKEA," a pop-up experience focused on sustainability and organic living. We aimed to position the brand as a fresh, natural retreat within the city, using a minimalist white identity contrasted against vibrant, lush greenery to emphasize a "green" lifestyle.
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The Challenge:
We needed to ensure the iconic IKEA brand felt at home in a high-end, botanical environment. The challenge was maintaining visibility for a minimalist white logo against complex, organic leaf textures while ensuring the branding felt premium, calming, and distinctly different from a traditional warehouse.
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The Result
The result was a high-contrast, "Instagrammable" visual system that drove massive social engagement. The clean white-on-green aesthetic created a powerful organic brand association, successfully transitioning IKEA’s image from affordable furniture to a leader in sustainable, fresh urban living.
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