SBL Recruitment
A comprehensive identity and digital launch for a specialist recruitment agency. I built the brand from the ground up, creating a professional visual identity and a high-performance Framer website tailored to the Australian corporate sector.
Client
Louise Hutchins
Service Provided
Branding, Web Design & Development
The Goal:
The goal was to establish SBL Recruitment as a premium, modern player in the competitive recruitment space. I aimed to create a brand that felt both approachable and highly professional, backed by a website that makes it effortless for both candidates and clients to connect.
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The Challenge:
The challenge was to differentiate SBL from "old-school" corporate firms. I needed to design a visual system—logo, typography, and colour palette—that felt fresh and energetic, then translate that into a functional website capable of managing job listings and high-volume enquiries seamlessly.
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The Result
We delivered a fast, immersive website with full-screen image galleries, smooth scroll effects, and an intuitive booking experience. The new site reduced bounce rates by over 40%, doubled session duration, and led to a noticeable increase in direct inquiries within the first month post-launch.
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